Sweepstakes in Canada
Sweepstakes are a form of contest where a prize or prizes may be awarded to a winner or winners. Sweepstakes began as a form of lottery that was tied to products sold. Unlike traditional lotteries, sweepstakes are generally free to enter and are run as marketing tools by companies to boost engagement, brand awareness, or product promotion. By definition, the winner is determined by luck rather than skill. With large grand prizes, they tend to attract more entries regardless of the odds of winning. And work as a good marketing agent. What does it mean by Sweepstakes in Canada? In...